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How To Make Sure You Use Web Images Appropriately

This article summarizes tips from user experience design expert, Jakob Nielsen's, website. Here's how to make sure you have the right balance of graphic and content elements on your pages.

  1. Decide on this page's goals for end users  and your business goals for the page — Are you using this page to build your brand? Or are most visitors ready to know or do something specific there?
  2. Define how each design element relates to the page goals. Use images to decorate and to support your branding goals. Use navigation and structured search to show users how to find or do something specific.
  3. How much emphasis to place on a visual element depends on how important it is to your goal. A design element supporting a high priority goal should have more visual emphasis than an element that just creates a "modern" looking website.
  4. Select images that have a strong relationship with brand goals. Remember, the purpose of your site is not just to showcase images. Instead, the images you select should showcase the purpose of your site.
  5. Choose striking visuals that capture attention. Choosing the most compelling images you can find is what comes after knowing their purpose and relative importance to other design elements.
  6. Be selective about which trends you embrace when "updating" your site. Images aren't the only way to create a "modern" website. Typography, layout, brand colors and more can all contribute to a modern look and feel without losing focus on critical site functions.

Remember, large images are visually appealing, but websites also need to deliver content and functionality to users. Read the complete article here.


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Portland - Unique, Wonderful City of Coffee

Spanish Coffee at Huber's CafePortland's American Barista & Coffee school proudly calls its home town a "unique, wonderful coffee mecca." OregonBusiness.com awarded Portland a High Five for being the "unlikely capital of American coffee culture" for its simple, handcrafted pour over cups of coffee (http://www.oregonbusiness.com/high-five/5098-portlands-coffee-culture-returns-to-pour-over-methods).

Really it's not surprising that a city so serious about microbrewed beers and bottling fine wines would also be part of a movement to produce high-quality, artisan coffee. Coffee Bean International, the city's largest roaster, describes Portlanders as "really interested in that handcrafted, living free kind of thing," and says "coffee falls into that category when you start to learn more about it."


—Mark Tilson



Articles      
Fright Town!   2015-10-08
Fun Things to do on Weekends in Portland   2015-10-08
Sherwood Cruise-In   2015-06-13
Portland Saturday Market   2015-04-18
Tea Bar   2015-04-18
The Nines - A Luxury Collection Hotel in Portland's Living Room   2015-04-18
Free Things to Do in Portland   2015-02-16
Last Minute Romance Ideas -- Valentine's Day Date Ideas   2015-02-16
Historic Portland   2014-11-12
Movies Showing This Weekend in Portland Metro!   2014-11-12
Kid-Safe Halloween Fun!   2014-11-06
Halloween Fun Checklist!   2014-11-06
How To Make Sure You Use Web Images Appropriately   2014-11-06
Portland's Sustainable Luxuries & Exquisite Food Picks   2014-10-18
Fun, Kid-Friendly Attractions in Portland!   2014-10-18
Enjoy Portland through Professional Soccer   2014-10-18
There's A Store for You at Pioneer Place!   2014-09-22
Greenleaf Juicing Company   2014-09-19
Portland - Unique, Wonderful City of Coffee   2014-09-18
Ploy's Thai - Wonderful, Authentic Thai Food in SW Portland!   2014-09-18
The Ananda Health & Arts Festival in SW Portland!   2014-09-16
Way To Go, Blazers! and a Tribute to Coach Jack Ramsay   2014-09-16
Our Business Is Growing Your Business!   2014-08-19
Getting Found on the Internet Tip: Best Books   2014-08-19
Getting Found on the Internet Tip: Google My Business   2014-07-25
Portland Food Carts - The Oregonian's Top 10 for 2014   2014-07-05
Unique Things To Know About Portland   2014-06-25
Portland's Nicknames   2014-06-25
Portland's World Class Transportation System   2014-03-28
Vancouver, Washington Celebrates Neighborhoods!   2014-03-24
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